Democrats all over the Nation know that our success in November, depends on Women Voters coming out to the polls. The more they vote, the better Democrats do.
When Rep. Julia Brownley aired the first television ad of her fall reelection campaign, she aimed the 30-second spot directly at women.
"I believe we are strongest when women are in charge of their own decisions," the Westlake Village Democrat says in the ad, which is airing on local cable stations.
"That's why," Brownley continues, gazing straight into the camera, "I will always fight for equal pay for equal work and defend your right to choose."
As Democratic leaders struggle to keep control of the U.S. Senate and minimize losses of House seats this fall, Brownley's pitch is key. She and other Democratic candidates are focusing on women, who have strongly favored the party in recent elections and helped President Obama keep his job two years ago.
But many of those women stay home when the presidency is not at stake. So Democrats are making a special effort to draw them to the polls this fall.
"Women voters and women's issues are key for House races … no question about it," said Kelly Ward, executive director of the Democratic Congressional Campaign Committee. "We know Democratic voters drop off in midterm elections more than Republican voters do, and women are a big part of that."
It's especially true of single women, according to research by the nonpartisan Voter Participation Center and the consulting firm Lake Research Partners. About 22 million fewer unmarried women voted in 2010, a nonpresidential year, than in 2008, when Obama first ran. For married women, the drop was 10 million.
In California, despite Democrats' 43%-28% registration edge, the lack of competitive races at the top of the ticket this year has party leaders worried that their voters will take a pass on the Nov. 4 election.
That could enable Republicans, with their consistently better turnout rates, to make some gains, even taking back at least a couple of the four California congressional seats they lost in 2012, some analysts say.
Enter ROSIE, the Democratic Congressional Campaign Committee's new voter outreach project formally titled Re-engaging Our Sisters in Elections. Intentionally evocative of Rosie the Riveter of World War II, it's a computer model that identifies unmarried female voters so the party can reach out to them.
Campaign messages can be tailored to those women and the issues they have been shown to care most about, including pay equity, child care, domestic violence, and access to healthcare, abortion and other reproductive rights.
The campaign of Rep. Ami Bera (D-Elk Grove) has used ROSIE data for phone banks. Female volunteers call targeted voters to talk about the differences between their candidate and his Republican challenger, former Rep. Doug Ose of Sacramento, on issues of particular interest to women.
Others emphasize women's economic matters in their campaign mail and highlight House Republicans' records on such signature Democratic issues as equal pay for equal work.
You can read the rest at the Los Angeles Times.
Remember, technologies such as ROSIE, as cool as they are, are no substitute for your participation.
We've made a lot of progress in California since 2010, there's no reason to give it back now!
The best thing you can do for Jerry Brown and other Democrats up and down the ticket is make sure you participate, stay engaged and vote. Vote like your State depends on it, because it does.